4.5 Restrictions on the Content of Posters (i): Authorization4.6 Restrictions on the Content of Posters (ii): Truth; 4.7 Restrictions on the Content of Posters (iii): References to Opponents; 5 The Key Roles of Australian Election Posters; 5.1 Raising Candidate Recognition; 5.2 Establishing the Party Image; 5.3 Emphasizing the Leader; 5.4 Distancing Candidates from Their Parties; 5.5 Claiming Territory; 5.6 Engaging Party Members and Supporters; 5.7 Projecting Interest Group Messages; 5.8 Generating Media Coverage; 5.9 Delivering Last Minute Messages to Voters; 6 Conclusion; References